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The Economics for Managers Short Course is designed to provide participants with a clear understanding of economic concepts and their practical application in managerial decision-making. It focuses on equipping learners with analytical tools to evaluate markets, assess business environments, and make strategic choices that enhance organizational performance.

This program is ideal for managers, entrepreneurs, professionals, and students who wish to strengthen their ability to apply economic reasoning in real-world business contexts. It reflects the Zambia Catholic University’s commitment to building capacity in leadership, management, and evidence-based decision-making.

The overall educational aims of the Economics for Managers Short Course in relation to Academia, Industry, and Societal needs are as follows:

• To develop participants’ understanding of fundamental economic principles and their relevance to business and management.
• To equip learners with skills to analyze market dynamics, demand and supply, cost structures, and pricing strategies.
• To foster decision-making abilities that integrate economic reasoning with organizational goals and sustainability.
• To cultivate ethical and socially responsible approaches to managerial economics, ensuring decisions balance profitability with community welfare.

By completing the Economics for Managers Short Course, participants will be empowered to apply economic tools and frameworks in business strategy, planning, and policy development. This course strengthens the ability to make informed managerial choices that drive growth and long-term success.

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