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The Master of Arts in Business Administration (Marketing Management) is a postgraduate programme designed to provide students with advanced knowledge and practical expertise in the field of marketing. It focuses on developing professionals who can craft innovative marketing strategies, analyze consumer behavior, and manage brands effectively in competitive local and international markets.

The programme emphasizes the integration of marketing principles with broader business management practices, ensuring that graduates can make informed decisions that drive organizational growth and sustainability. By combining theory, research, and real-world applications, it equips students with the tools to excel as marketing leaders.

The overall aims of the programme are to:

Equip students with advanced knowledge in marketing strategy, consumer behavior, and brand management.

Develop analytical and decision-making skills for solving marketing and business challenges.

Strengthen leadership, communication, and digital marketing competencies.

Foster innovation and ethical practices in marketing to meet dynamic industry needs.

Graduates of this programme are well-prepared for careers as marketing managers, brand strategists, business development specialists, consultants, and entrepreneurs across various industries, both in Zambia and internationally.

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